Red tile rooftop against a dark blue sky

Websites for Contractors That Look Good & Sell Better.

We specialize in building websites for contractors across North America — helping home builders, kitchen & bath remodelers, HVAC, roofing, and specialty contractors across Canada and the US turn websites that lose money into ones that book jobs.

We turn contractor websites that lose money into ones that book jobs.

Get My Site Inspection

64 Brands Scored for the Contractor CRO Index

Shasta Industries (Shasta Pools)

Re-Bath

Trex

Groundworks

Olshan Foundation Solutions

Precision Garage Door Service

Goettl Air Conditioning & Plumbing

Premier Pools & Spas

Ace Handyman Services

Superior Fence & Rail

Mr. Rooter Plumbing

Power Home Remodeling

Presidential Pools & Spas

Aire Serv

BELFOR Property Restoration

Archadeck Outdoor Living

Sunrun

Basement Systems

Floor Coverings International

Mad City Windows & Baths

Hickory Dickory Decks

Schumacher Homes

Service Experts

Case Design/Remodeling

One Hour Heating & Air Conditioning

Dreamstyle Remodeling

Paul Davis Restoration

PulteGroup (Pulte Homes)

The Problem

A Pretty Site That Doesn't Convert Is Just Expensive Art

No, tweaking the colors won't fix it. You didn't invest in a site to win compliments. You built one to win customers.

If calls aren't coming in and leads aren't converting, you don't need a redesign. You need a site that sells.

Spot What's Killing Your Leads

Contractor using a DeWalt drill on an exterior wall

What We Fix

What's Bleeding Your Leads? This Stuff:

So most contractor websites fail quietly. They look solid, your team's proud of them, and then you check your numbers. Two calls last month from 400 visitors. The problems aren't flashy. They're structural. And these four silent killers show up on nearly every site we audit.

Slow load speed = rage quits

Your visitors bail if the site takes more than 3 seconds. That's a $12,000 kitchen job gone before they ever saw your portfolio.

Confusing layout = visitors bounce

A cluttered layout pushes homeowners straight to the competitor who made it easy. You get 5 seconds to prove you're the right hire.

No tracking = you're guessing, not growing

Without conversion tracking, you can't tell which pages book jobs and which bleed leads. So you keep paying for traffic that goes nowhere.

Looks Nice. Sells Nothing.

Design builds trust. But copy and strategy close the deal. If your site doesn't convert, it's not a contractor website. It's wallpaper.

Site Inspection — Live Teardown

We Scored Re-Bath a 63 Out of 100. They Have 2,500 Employees.

Re-Bath website with CRO annotations highlighting conversion issues

Their brand is polished. Their site looks expensive. And it's still leaking leads on pages that get thousands of visits a month. We broke down every page, every CTA, every conversion gap — and documented exactly where the money disappears.

What the teardown exposes:

The CTA copy that kills urgency on their highest-traffic page
Trust signals buried so deep no one scrolls far enough to see them
A form placement pattern that's costing contractors $10K+/month

Read the Full Teardown

Whiteboard wireframes in a loft studio with industrial windows

Booked by Design™

Design Meets Data. That's When Your Site Performs.

This isn't a rebrand with a mood board. (Those are fun to look at. They don't book jobs.) It's an 8-step system built to find where your site loses people, fix the message, then rebuild around conversion. Every layout, headline, and CTA placement comes from what's already working in your trade.

Diagnose the Leaks
Clarify Your Offer
Write to Convert
Design to Drive Action
Build to Launch Fast
Connect What Matters
Optimize Until It Books
We Stay Accountable — or We Don't Get Paid

See the Full System

Who We Help

Built for Home Service Pros Who Mean Business.

Based in Calgary, working with trades across Canada and the U.S.

You've grown by showing up, doing great work, and building trust offline. Now it's time for your website to do the same at scale.

Roofing HVAC Kitchen & Bath Remodeling Custom Homes Plumbing Electrician Deck Builder Solar Pool Builder Windows & Doors Siding Painting Garage Door Foundation Repair Restoration Fencing Landscaping

Custom home builder framing a house on a jobsite

What You Get

Not Just a Website. A Conversion Weapon.

A conversion-optimized custom site

Messaging that reflects your voice and value

On-page SEO and tracking baked in

Weekly performance insights

Landscaper pushing a wheelbarrow across a green lawn

Reverse-Engineering What's Proven. Adapted for You.

No More Guess-and-Hope Marketing.

We don't design from scratch and hope it works. Every layout decision, headline, and CTA placement is reverse-engineered from what's already converting in your trade. Then we adapt it for your market, your buyers, and your brand. So the question isn't whether the approach works — it's whether you're using it yet.

Trained by the best in CRO, conversion copywriting, and offer design. Not affiliated — just educated.

We're Early. You Win.

We Bet Our Reputation on Your Results.

Fervor isn't a 50-person agency with a backlog. It's me, Nenyi, on every project. No junior designer getting their reps in on your dime. No templated work. No handoff to someone who doesn't care.

And because we're still building our portfolio, you get disproportionate attention. We're scrappier, faster, and way more invested in your win than a firm that's been comfortable for a decade. We keep working until you book more jobs. That's the deal.

See Where Your Site Falls Short

Founder Story

Why I Started Fervor

I didn't start Fervor because I had spare time. I started it when life hit hard — hard enough to make you question everything. It happened right after my wife and I were both working at the same company. She got laid off. We had two kids under two.

I held on to my full-time design job, picked up a second role doing door-to-door lead gen for a lawn care company, and spent my nights building this studio, one tired hour at a time, pouring whatever was left of me into something real. Not because it was easy, but because it mattered.

We build the part of your business that makes people land on your site and think: "You're the one."

Fervor Studio's Performance Guarantee

We only collect our full fee if your site delivers a 30% increase in leads within 90 days. Miss the target? We keep optimizing at zero cost until you hit that number. No vague language. No moving goalposts. The targets are locked in writing before we touch a single wireframe.

That's the kind of bet you can only make when you trust your process. We trust ours.

Do You Qualify for the Covenant?