Contractor CRO Index
64 national contractor brands scored on the Fervor Grade™ framework — 100 points across 6 categories measuring conversion infrastructure, not vanity metrics. Average score: 70/100.
Most contractor website audits stop at surface-level design. This index goes deeper. We're scoring conversion architecture, organic content investment, trust signals, mobile lead capture, and response speed. The stuff that actually determines whether a visitor turns into a phone call.
And here's why it matters to you: we apply the same framework to your site that we use on these national brands. So you can see exactly where you stand against companies spending 50x your marketing budget. Each inspection scores 100 points across 6 categories and surfaces the specific gaps you can exploit right now.
| Rank | Score ↓ | Brand | Trade | Impression /20 | Trust /22 | Lead Cap. /20 | Mobile /15 | SEO /15 | Access. /8 | Tier |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | 82 |  Shasta Industries (Shasta Pools)shastapools.com | Pool Builder | 15 | 17 | 16 | 11 | 12 | 6 | A — Honors |
| 2 | 79 |  Re-Bathrebath.com | Kitchen & Bath | 16 | 14 | 13 | 13 | 10 | 6 | B — Passing |
| 3 | 79 |  Trextrex.com | Deck Builder | 15 | 16 | 13 | 11 | 11 | 5 | B — Passing |
| 4 | 78 |  Groundworksgroundworks.com | Foundation Repair | 16 | 17 | 16 | 11 | 10 | 6 | B — Passing |
| 5 | 78 |  Olshan Foundation Solutionsolshanfoundation.com | Foundation Repair | 16 | 13 | 16 | 11 | 11 | 6 | B — Passing |
| 6 | 78 |  CertaPro Painterscertapro.com | Painting | 16 | 15 | 15 | 13 | 8 | 6 | B — Passing |
| 7 | 76 |  Mr. Roofmrroof.com | Roofing | 14 | 14 | 13 | 13 | 10 | 6 | B — Passing |
| 8 | 76 |  Empire Todayempiretoday.com | Remodeling | 14 | 11 | 11 | 12 | 8 | 6 | B — Passing |
| 9 | 76 |  Horizon Serviceshorizonservices.com | HVAC | 14 | 10 | 12 | 12 | 9 | 5 | B — Passing |
| 10 | 76 |  Window Worldwindowworld.com | Siding | 12 | 10 | 11 | 11 | 8 | 6 | B — Passing |
| 11 | 76 |  Ideal Sidingidealsiding.com | Siding | 12 | 12 | 10 | 11 | 6 | 6 | B — Passing |
| 12 | 75 |  PuroCleanpuroclean.com | Restoration | 16 | 17 | 15 | 13 | 12 | 6 | B — Passing |
| 13 | 75 |  West Shore Homewestshorehome.com | Kitchen & Bath | 15 | 13 | 13 | 13 | 11 | 6 | B — Passing |
| 14 | 75 |  ARS/Rescue Rooterars.com | HVAC | 14 | 13 | 11 | 13 | 12 | 6 | B — Passing |
| 15 | 75 |  Precision Garage Door Serviceprecisiondoor.net | Garage Door | 15 | 15 | 13 | 13 | 9 | 6 | B — Passing |
| 16 | 75 |  Goettl Air Conditioning & Plumbinggoettl.com | HVAC | 14 | 12 | 8 | 13 | 9 | 6 | B — Passing |
| 17 | 75 |  Premier Pools & Spaspremierpoolsandspas.com | Pool Builder | 14 | 12 | 14 | 10 | 8 | 5 | B — Passing |
| 18 | 74 |  Ace Handyman Servicesacehandymanservices.com | General Contractor | 16 | 16 | 15 | 12 | 12 | 6 | B — Passing |
| 19 | 74 |  Renewal by Andersenrenewalbyandersen.com | Windows & Doors | 14 | 13 | 11 | 11 | 9 | 6 | B — Passing |
| 20 | 73 |  Lennar Corporationlennar.com | Custom Home Builder | 14 | 12 | 12 | 12 | 10 | 6 | B — Passing |
| 21 | 73 |  Lawn Doctorlawndoctor.com | Landscaping | 15 | 14 | 14 | 13 | 8 | 6 | B — Passing |
| 22 | 73 |  Mr. Electricmrelectric.com | Electrician | 16 | 12 | 13 | 13 | 9 | 6 | B — Passing |
| 23 | 73 |  TrueDeckstruedecks.com | Deck Builder | 14 | 15 | 13 | 11 | 11 | 5 | B — Passing |
| 24 | 73 |  Superior Fence & Railsuperiorfenceandrail.com | Fencing | 14 | 14 | 12 | 11 | 9 | 5 | B — Passing |
| 25 | 73 |  Mr. Rooter Plumbingmrrooter.com | Plumbing | 14 | 12 | 12 | 12 | 8 | 6 | B — Passing |
| 26 | 73 |  Power Home Remodelingpowerhrg.com | Roofing | 8 | 4 | 6 | 10 | 9 | 5 | B — Passing |
| 27 | 72 |  Presidential Pools & Spaspresidentialpools.com | Pool Builder | 14 | 16 | 14 | 11 | 10 | 5 | B — Passing |
| 28 | 72 |  Aire Servaireserv.com | HVAC | 15 | 13 | 15 | 13 | 8 | 6 | B — Passing |
| 29 | 72 |  BELFOR Property Restorationbelfor.com | Restoration | 14 | 15 | 12 | 11 | 9 | 6 | B — Passing |
| 30 | 72 |  Archadeck Outdoor Livingarchadeck.com | Deck Builder | 15 | 14 | 12 | 13 | 9 | 6 | B — Passing |
| 31 | 72 |  Sunrunsunrun.com | Solar | 14 | 11 | 13 | 12 | 8 | 6 | B — Passing |
| 32 | 72 |  Basement Systemsbasementsystems.com | Foundation Repair | 14 | 12 | 11 | 12 | 8 | 5 | B — Passing |
| 33 | 72 |  Floor Coverings Internationalfloorcoveringsinternational.com | Remodeling | 14 | 8 | 11 | 13 | 10 | 6 | B — Passing |
| 34 | 72 |  Mad City Windows & Bathsmadcitywindows.com | Kitchen & Bath | 12 | 13 | 12 | 11 | 7 | 5 | B — Passing |
| 35 | 71 |  Hickory Dickory Decksdecks.ca | Deck Builder | 15 | 14 | 11 | 13 | 9 | 6 | B — Passing |
| 36 | 71 |  Schumacher Homesschumacherhomes.com | Custom Home Builder | 14 | 10 | 12 | 12 | 8 | 6 | B — Passing |
| 37 | 71 |  Service Expertsserviceexperts.com | HVAC | 13 | 10 | 9 | 12 | 9 | 6 | B — Passing |
| 38 | 71 |  Case Design/Remodelingcasedesign.com | Remodeling | 11 | 8 | 10 | 11 | 7 | 6 | B — Passing |
| 39 | 70 |  Service Championsservicechampions.com | HVAC | 12 | 9 | 10 | 11 | 8 | 5 | B — Passing |
| 40 | 70 |  DaBelladabella.us | Roofing | 11 | 6 | 10 | 9 | 8 | 4 | B — Passing |
| 41 | 70 |  Roto-Rooterrotorooter.com | Restoration | 11 | 9 | 8 | 8 | 5 | 5 | B — Passing |
| 42 | 69 |  Happy Hillerhappyhiller.com | HVAC | 14 | 12 | 11 | 12 | 9 | 5 | C — Conditional |
| 43 | 69 |  One Hour Heating & Air Conditioningonehourheatandair.com | HVAC | 14 | 12 | 10 | 12 | 9 | 6 | C — Conditional |
| 44 | 68 |  Dreamstyle Remodelingdreamstylewindows.com | Windows & Doors | 16 | 13 | 15 | 13 | 9 | 6 | C — Conditional |
| 45 | 68 |  Top Rail Fencetoprailfences.com | Fencing | 14 | 15 | 12 | 13 | 10 | 6 | C — Conditional |
| 46 | 68 |  Kitchen Tune-Upkitchentuneup.com | Kitchen & Bath | 14 | 11 | 13 | 12 | 9 | 6 | C — Conditional |
| 47 | 68 |  Petro Home Servicespetro.com | HVAC & Fuel | 13 | 13 | 10 | 7 | 11 | 5 | C — Conditional |
| 48 | 68 |  Bath Tune-Upbathtune-up.com | Kitchen & Bath | 13 | 10 | 13 | 12 | 7 | 6 | C — Conditional |
| 49 | 68 |  Aladdin Doorsaladdindoors.com | Garage Door | 10 | 11 | 11 | 11 | 5 | 5 | C — Conditional |
| 50 | 68 |  Statewide Remodelingstatewideremodeling.com | Kitchen & Bath | 11 | 10 | 10 | 10 | 6 | 5 | C — Conditional |
| 51 | 67 |  The Grounds Guysgroundsguys.com | Landscaping | 14 | 13 | 13 | 12 | 7 | 5 | C — Conditional |
| 52 | 66 |  Toll Brotherstollbrothers.com | Custom Home Builder | 17 | 17 | 19 | 12 | 10 | 6 | C — Conditional |
| 53 | 65 |  Paul Davis Restorationpauldavis.com | Restoration | 15 | 16 | 14 | 12 | 11 | 6 | C — Conditional |
| 54 | 65 |  Blue Raven Solarblueravensolar.com | Solar | 11 | 9 | 12 | 10 | 7 | 5 | C — Conditional |
| 55 | 64 |  Erie Homeeriehome.com | Roofing | 14 | 11 | 11 | 14 | 9 | 6 | C — Conditional |
| 56 | 64 |  D.R. Hortondrhorton.com | Custom Home Builder | 13 | 7 | 12 | 13 | 11 | 7 | C — Conditional |
| 57 | 64 |  Warner's Deckingwarnersdecking.com | Deck Builder | 12 | 13 | 12 | 11 | 9 | 5 | C — Conditional |
| 58 | 64 |  Cody Poolscodypools.com | Pool Builder | 12 | 13 | 10 | 8 | 9 | 5 | C — Conditional |
| 59 | 63 |  PulteGroup (Pulte Homes)pulte.com | Custom Home Builder | 14 | 14 | 16 | 12 | 10 | 6 | C — Conditional |
| 60 | 62 |  Ram Jackramjack.com | Foundation Repair | 12 | 9 | 10 | 11 | 7 | 5 | C — Conditional |
| 61 | 61 |  BrightViewbrightview.com | Landscaping | 13 | 11 | 11 | 11 | 10 | 5 | C — Conditional |
| 62 | 60 |  Restoration 1restoration1.com | Restoration | 16 | 18 | 17 | 12 | 12 | 6 | C — Conditional |
| 63 | 56 |  SERVPROservpro.com | Restoration | 13 | 12 | 3 | 8 | 6 | 5 | C — Conditional |
| 64 | 8 |  Sunnovasunnova.com | Solar | 2 | 1 | 0 | 2 | 1 | 2 | F — Condemned |
A Fervor Grade below 70 doesn't just mean a worse website. It means money leaving every month you don't fix it. Using published industry benchmarks, here's what the gap between average and top-quartile conversion rates actually costs at scale.
Benchmarks: LocaliQ 2025 (3,200+ campaigns), Houzz State of Home Spending 2025, U.S. Census Bureau. Estimates use industry averages — actual figures vary by market, trade, and brand scale. Full methodology →
104.1K monthly organic visitors, PageSpeed scores of 26–36/100, and a 15-field lead capture form on franchise pages. We ran rebath.com through our full teardown protocol — here's every finding and what it means for local bathroom remodelers competing against the franchise.
Read the inspection →Free for qualifying contractors
The Fervor Grade™ site inspection applies this same framework to your specific website. We score you across all 6 categories, identify the exact leaks costing you jobs, and rank the fixes by revenue impact. So you know what to fix first, whether you do it yourself or hire someone.