Privacy Policy

Who We Are

Fervor Studio is operated by Fervor Group Inc., based in Cochrane, Alberta, Canada. When this policy says "we," "us," or "Fervor," it means Fervor Group Inc.

Website: fervorstudio.ca
Contact: nenyi@fervorstudio.ca

What We Collect

We collect information you provide directly and information collected automatically when you visit our website.

Information You Provide

When you fill out a form on our site — including requesting a Site Inspection, using the contact form, subscribing to The Crew newsletter, or booking a discovery call — we may collect:

• Name and email address
• Phone number (if provided)
• Website URL and trade category
• Service interest and message content
• Company name and referral source (for discovery calls)

When you use our Revenue Loss Calculator, we collect the trade you select and the values you enter (monthly visitors, conversion rate, close rate). These inputs are processed in your browser and are not sent to our servers unless you submit a lead capture form.

If you complete our optional post-submission survey, we collect years in business, team size, and how you found us.

Information Collected Automatically

When you submit a form, our server automatically collects:

• IP address — used for spam prevention, rate limiting, and fraud detection
• Geolocation data — city, region, country, and timezone (derived from your IP address via Cloudflare)
• Device and browser information — device type (mobile, tablet, desktop), browser name, and user agent string
• Referrer and UTM parameters — how you arrived at our site (e.g., search engine, social media, campaign links)

Analytics and Session Recording

With your consent, we use analytics tools to understand how visitors interact with our site. These tools are only activated when you accept cookies through our consent banner.

• Google Analytics 4 (via Google Tag Manager) — collects page views, scroll depth, navigation patterns, form submissions, and calculator usage. Operates under Google Consent Mode V2: when consent is denied, only anonymous cookieless signals are collected for statistical modeling.
• Microsoft Clarity — records anonymized session replays including mouse movements, clicks, scrolling, and page interactions. Session recordings help us identify usability issues and improve the website experience. Clarity does not record text you type into form fields. Clarity only loads when you accept analytics cookies.

You can opt out of analytics and session recording at any time by clearing your cookies and selecting "Reject" on the consent banner when it reappears.

Aggregate Data and Industry Reports

We may use anonymized, aggregate data derived from calculator inputs and form submissions to produce proprietary industry reports, including trade-specific conversion rate benchmarks and market insights. These reports contain only aggregate statistics and do not identify any individual or business.

How We Use Your Information

We use your information to:

• Deliver the services you requested (Site Inspections, consultations, newsletters)
• Communicate with you about your inquiry or project
• Send you The Crew newsletter if you subscribed (you can unsubscribe at any time)
• Prevent spam, abuse, and fraudulent submissions (rate limiting by IP address)
• Improve our website and services based on aggregate usage patterns
• Produce anonymized industry benchmark reports

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

Third-Party Services

We use the following third-party services that may process your data:

• Cloudflare — website hosting, CDN, serverless computing (Workers), and database storage (D1). Cloudflare processes all requests and may set security cookies. Cloudflare Privacy Policy
• Google Analytics 4 / Google Tag Manager — website analytics (only with your consent). Google Privacy Policy
• Microsoft Clarity — session recording and heatmaps (only with your consent). Microsoft Privacy Statement
• Brevo (formerly Sendinblue) — email marketing and contact management. When you submit a form or subscribe to our newsletter, your contact information is stored in Brevo to manage communications. Brevo Privacy Policy
• Cal.com — appointment scheduling. When you book a discovery call, Cal.com processes your name, email, and booking details. Cal.com Privacy Policy
• Storyblok — content management system. Storyblok manages our published content and does not process your personal data.

Each service operates under its own privacy policy. We select services that respect user privacy and comply with applicable data protection laws.

Cookies

Our website uses a limited number of cookies. Non-essential cookies (analytics and session recording) are only set after you consent through our cookie banner. We do not use advertising cookies or cross-site tracking cookies.

For a complete list of cookies used on this site, their purposes, and durations, please see our Cookie Policy.

International Data Transfers

Fervor Group Inc. is based in Canada. Some of the third-party services we use process data in other countries:

• Cloudflare — global network (data processed at nearest edge location)
• Google — United States
• Microsoft — United States
• Brevo — European Union (France)
• Cal.com — United States

Where data is transferred outside of Canada, we rely on the contractual protections provided by each service provider to ensure your information receives a comparable level of protection.

Your Rights (PIPEDA)

Under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta's Personal Information Protection Act (PIPA), you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Withdraw consent for future collection or use of your information
• File a complaint with the Office of the Privacy Commissioner of Canada

To exercise any of these rights, email us at nenyi@fervorstudio.ca. We will respond within 30 days.

Data Retention

We retain your personal information for the following periods:

• Lead and contact form submissions — 24 months from date of submission, or longer if you become a client
• Newsletter subscribers — until you unsubscribe, plus 30 days to process the removal
• IP addresses and geolocation data — 90 days for security purposes
• Analytics data — 14 months (Google Analytics default retention)
• Session recordings — retained by Microsoft Clarity for up to 30 days

After these periods, data is deleted or anonymized. Anonymized aggregate data (used for industry reports) may be retained indefinitely as it cannot identify individuals.

Security

We use reasonable technical and organizational measures to protect your information, including HTTPS encryption across the entire site, secure hosting through Cloudflare Workers, access controls on our database, and rate limiting on form submissions.

Children's Privacy

Our website and services are directed at businesses and business professionals. We do not knowingly collect personal information from anyone under the age of 18. If you believe we have inadvertently collected information from a minor, please contact us so we can promptly delete it.

Changes to This Policy

We may update this policy from time to time. Significant changes will be posted on this page with an updated date. Continued use of our website after changes constitutes acceptance of the updated policy.

Contact

Questions about this policy or your personal information? Email nenyi@fervorstudio.ca.