Who is Contractor Gorilla?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Contractor Gorilla.
Contractor Gorilla has spent 14+ years building websites for remodelers, HVAC companies, home builders, and roofers. Their reputation is specifically in conversion-focused design — sites built to turn visitors into leads, not just look good in a portfolio. Hundreds of contractor websites across multiple trades.
Recognition: 14+ years in contractor marketing · Known for high-converting website design · Hundreds of contractor websites built
Feature review at a glance
Side-by-side
Where Contractor Gorilla excels
Web design that's optimized for the phone call, not the award shelf. Clear CTAs, fast load times, layouts structured around how homeowners actually evaluate contractors — not how designers think homeowners evaluate contractors. And 14 years of building contractor websites means they've tested what converts across enough trades and markets to know the patterns. So if your website looks fine but the phone isn't ringing, Contractor Gorilla's approach starts with that specific problem.
Where Fervor differs as a Contractor Gorilla alternative
Contractor Gorilla and Fervor don't actually compete. Contractor Gorilla gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Choosing the right agency for your business
Choose Contractor Gorilla if:
- You need SEO, PPC, web design, and paid channels managed under one roof
- You want more visitors hitting your site every month
- Your main bottleneck is traffic volume, not what happens after visitors land
- You value 14+ years building high-converting contractor websites — hundreds of sites across multiple trades
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, Contractor Gorilla can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. Some contractors review both options and end up working with both.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection