Who is Hook Agency?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Hook Agency.
Hook Agency is a 100% home-services marketing agency out of Minneapolis, founded by Tim Brown. He's a best-selling author, keynotes at Roofcon and AHR, and hosts podcasts for both roofing and HVAC contractors. So if you've been in the trades long enough, you've probably heard his name.
Recognition: Inc. 5000 · 4.9★ (174 Google reviews) · Founder Tim Brown keynotes at Roofcon & AHR · Hosts Roofing and HVAC podcasts
Feature review at a glance
Side-by-side
Where Hook Agency excels
Content authority and industry presence. Tim Brown shows up at the trade shows your team attends, writes the ranking lists your competitors read, and hosts the podcasts playing in your truck. That visibility translates into credibility for Hook's clients. And their SEO and web design work is genuinely strong, particularly for roofing and HVAC contractors north of $3M in revenue.
Our take
Tim Brown built Hook Agency's reputation by showing up where contractors actually are — Roofcon, AHR, trade podcasts. That's not marketing advice from a distance. It's embedded industry presence. And that presence creates a feedback loop: Hook understands what contractors care about because they're in the room when contractors talk about it. The 4.9-star average across 174 Google reviews suggests the delivery matches the visibility.
Who typically hires Hook Agency
Roofing and HVAC contractors in the $3M+ revenue range who want an agency that understands their industry from the inside — trade show presence, podcast authority, and SEO/PPC execution from a team that only works with home services.
Where Fervor differs as a Hook Agency alternative
Hook Agency and Fervor don't actually compete. Hook Agency gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Where Hook Agency may fall short for contractors
Hook doesn't publish pricing, so you're committing to a sales conversation before you know the budget range. And while their industry credibility is strong, their focus is traffic generation — SEO, PPC, web design. If your site gets 2,500 monthly visits and you're still only booking 10 jobs, the problem isn't traffic volume.
Choosing the right agency for your business
Choose Hook Agency if:
- You need SEO, PPC, web design, and paid channels managed under one roof
- You want more visitors hitting your site every month
- Your main bottleneck is traffic volume, not what happens after visitors land
- You value industry thought leadership + trade show presence + content marketing expertise
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, Hook Agency can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. Some contractors review both options and end up working with both.
Questions to review before hiring Hook Agency
Is Hook Agency only for roofing contractors?
No. Hook Agency works across 7+ trades including HVAC, electrical, remodeling, and solar. But roofing is where their reputation is strongest — founder Tim Brown keynotes at Roofcon and hosts a roofing-specific podcast. So roofers get a slight home-field advantage.
Does Hook Agency publish their pricing?
No. Hook Agency uses custom monthly retainers priced per engagement. You'll need a discovery call to get numbers. That's typical for agencies at their level, but it does make it harder to compare costs before committing to a conversation.
What makes Hook Agency different from other contractor marketing agencies?
Industry presence. Tim Brown speaks at the trade shows your team attends, writes the ranking posts your competitors read, and hosts podcasts playing in contractor trucks. That visibility creates a feedback loop — Hook understands what contractors care about because they're embedded in the industry.
Does Hook Agency do web design or just SEO?
Both. Hook offers SEO, PPC, and web design as a bundled retainer. Their web design work leans heavily on conversion principles (clear CTAs, fast load times, trade-specific layouts), which puts them ahead of agencies that treat the website as an afterthought.
How does Hook Agency compare to Fervor Studio?
Hook drives traffic through SEO and PPC with strong industry credibility behind it. Fervor focuses on what happens after visitors land — conversion rate optimization, revenue-per-visitor tracking, and diagnostic audits. If Hook is sending traffic to a site that doesn't convert, Fervor fixes that side of the equation.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection