Who is Group Two Advertising?
Before you commit to any agency, it helps to review what they actually offer, how they price it, and where they focus. Here's what we found when we looked at Group Two.
Group Two Advertising has been marketing homebuilders for over 50 years. Half a century in one vertical. And they work with production builders and custom builders alike — including nationally ranked names like Dream Finders Homes. No other agency in any trade can match that tenure.
Recognition: 50+ years exclusively in homebuilder marketing · Clients include Dream Finders Homes
Feature review at a glance
Side-by-side
Where Group Two excels
Institutional knowledge that only comes from five decades. Group Two has seen every market cycle, buyer trend, interest rate shift, and competitive dynamic the homebuilding industry has produced since the 1970s. So if you're a custom home builder or production builder who needs an agency that genuinely understands the buyer journey from lot selection to model home experience to closing, Group Two has more pattern recognition in their files than most agencies have in their entire company history.
And if you're a custom home builders contractor specifically, that trade depth counts for something. Group Two knows the seasonal surges, the buyer hesitations, and the search patterns that generalist agencies miss entirely.
Where Fervor differs as a Group Two alternative
Group Two and Fervor don't actually compete. Group Two gets more people to your site. SEO, PPC, paid channels. We focus on what happens after they land. So if you're pulling 2,000 visits a month but your phone only rings 9 times, that's not a traffic problem. That's a conversion problem. And conversion is the only thing we work on.
(Quick way to tell which problem you have: check your Google Analytics. If your monthly sessions are under 500, you probably need traffic. If they're over 1,000 and you're still not getting calls, you need conversion work.)
Revenue per visitor
Your traffic has a dollar value. But most agencies won't calculate it because the number isn't always flattering. We measure what each visitor is actually worth in booked revenue, then rank your fixes by which ones move that number fastest.
The Site Inspection
Before we recommend a single change, we score your site across 6 categories against 64 national contractor brands. You get a Fervor Grade™ and a ranked fix list. No sales call required. And no money changes hands.
Conversion-first design
Booked by Design™ doesn't start with a homepage mockup. It starts with conversion benchmarks from 18 trades we've already scored. So layout decisions, CTA placement, form position, the order your services appear on the page, even which photo goes above the fold — all of it is backed by what actually gets contractors booked.
Choosing the right agency for your business
Choose Group Two if:
- You need an agency that only works with custom home builders contractors
- You want custom home builders-specific keyword strategy and campaign management
- You value 50+ years exclusively in homebuilder marketing — longest tenure in any trade vertical
Choose Fervor if:
- Your site gets traffic but your close rate from web leads sits under 5%
- You want to know exactly which pages are bleeding leads right now
- You need a website rebuilt around revenue per visitor, not just how it looks
- You want a Canada-based agency that works with US and Canadian contractors
One more thing. These aren't competing solutions. If your site converts well but needs more eyeballs, Group Two can drive that traffic. If you're getting the traffic but it's not turning into booked jobs, that's our side of the equation. Some contractors review both options and end up working with both.
Find out which problem you actually have
The free Site Inspection scores your site across 6 categories and tells you whether your bottleneck is traffic or conversion. It takes 30 seconds to submit.
Get My Free Site Inspection